Health Promotion

Topics: Mass media, News media, Advertising Pages: 3 (927 words) Published: June 19, 2013

Explain three different approaches to health education. (P1) In this assignment I am going to explain three different approaches to health education, whilst doing so I will explain which is most likely to be successful. Health education is an aspect of health promotion which relates to educating people about good health and how to develop and support it. The role of mass media

The first approach I am going to explain is Mass media. Mass media is communication; it is the media that is intended for a large audience. It may take the form of broadcast media, as in the case of television and radio, or print media, like newspapers and magazines. Internet media can also attain mass media status, and media outlets maintain a web presence to take advantage of the ready availability of Internet in many regions of the world. Many people would view the media as the most effective way of reaching the population to promote health. People might assume that because the media reaches a large number of people, its effect will be correspondingly great. Sometimes the mass media can include leaflets and posters. The success of a health message conveyed by the mass media will depend upon the attitudes and viewpoint of the individual who receives the message. Therefore it is not surprising to find that many research studies have shown that the direct persuasive power of the mass media is limited. Mass media is a significant force in modern culture. Appropriate aims might include using the media to: - To raise awareness of health and health issues, for example, raise awareness about over exposure to the sun and skin cancer. - To deliver a simple message, for example, babies should sleep on their backs and not on their stomachs; this is a national advice line for young people wanting information about sexual health. - To change behaviour, if the behaviour is a simple one-off, for example, phone for a leaflet. - The use of mass media should be seen as an overall...
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