HEFTY HARDWARE CASE STUDY

Topics: Strategic management, Management, Strategic planning Pages: 15 (2648 words) Published: December 12, 2014


HEFTY HARDWARE CASE STUDY
SRIHARINI GUTTA
Wilmington University

Contents
HEFTY HARWARE CASE STUDY4
INTRODUCTION4
PROBLEMS4
IT & BUSINESS ALIGNMENT6
CHALLENGES IN IT & BUSINESS ALIGNMENT7
IMPROVING IT & BUSINESS ALIGNMENT8
CHANGING VOCABULARY8
CREATE BUSINESS RELATIONSHIP MANAGERS8
ESTABLISH GOVERNANCE PROCESS8
AVOIDING COMMUNICATION BREAKDOWNS9
CIO:9
ANALYSIS:10
BRIDGING COMMUNICATION GAP BETWEEN BUSINESS & IT10
WORKING COLLABORATIVELY11
DISCUSSION QUESTIONS11
CONCLUSION13

List of Figures
Fig 1: IT and Business Alignment – Holy Grail or Fools Gold ………………………………………7 Fig 2:360-Degree Business & Technology Alignment Assessment. ………………………………...9

HEFTY HARWARE CASE STUDY
INTRODUCTION
Hefty hardware store is one of the leading hardware stores in USA with 1000 stores. The business management is planning on developing Savvy stores to become first store in Northern America to integrate multimedia and digital information into each of its 1000 stores. Success of the company was built on its excellent supply chain logistics and the assortment of products in its stores. IT played a huge role in it. Company is planning on developing strategies like adopting some of the European initiatives like self service to improve check out, multi channel access to information inside the stores to enable browsing an extended product base and better support sales associates assisting customers, multimedia to engage customers with extended product knowledge. To develop new savvy store strategy IT would be very critical to make sure products were available when costumers wanted them and every store associate has proper information to answer customer questions. In order to efficiently achieve these goals business and IT departments should work collectively and collaboratively. In this case study the business and IT department are having problems like communication gap and are not working collaboratively towards the goal. (Smith & MCKeen, 2013). PROBLEMS

These are some of the problems listed in this case study: VP of retail marketing doesn’t understand how to communicate with IT department. She has a problem with IT jargon language. Though she has thorough knowledge of business, she is unable to communicate the needs of business to the IT people. She is not sure about the IT processes and reviews and seriously doubts about the completion of project. IT people are discussing their technical problems with business instead of coming up with ideas to fulfill business needs. IT account manager, Jenny Henderson seems to understand the business according to COO Glen Vogel, but he is not sure why IT people don’t even seem to understand the basic business functions. He thinks there is a serious communication problem between business and IT people. He admits to himself that he won’t communicate to IT people by himself unless it’s completely unavoidable and normally assigns this task to his subordinates. If such crucial person cannot communicate with IT people then how effectively can junior staff handle it? Delivery of technology is taking so much time. Millions of dollars are being spent on IT. IT people should take priorities from business people for next project releases rather deciding project priorities themselves. Time had been spent working out new strategy using information and multimedia to improve customer experience in variety of ways and to make it more consistent throughout the stores. They had to figure out how to execute it and IT was a key player in this, but business and IT are having problem communicating with each other. Efforts to make strategies to work were not being made. IT chief architect explains how the R&D meeting between the IT and business went wrong. Business people rejected to make any investment in mobile app technology because they couldn’t really understand how that technology could...

References: Jahnke Art Jun 1, 2004, Sound off – Why is Business and IT alignment so Difficult, CIO,
Retrieved from, http://www.cio.com/article/2439612/business-alignment/sound-off---why-is-business-it-alignment-so-difficult-.html.
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