Target Corporation

Topics: Wal-Mart, Kmart, Target Corporation Pages: 4 (1119 words) Published: November 19, 2014
Target Corporation
Purveyor of all that is cheap, yet chic, Target Corp. is the US's #2 discount chain (behind Wal-Mart). The fashion-forward discounter operates some 1,925 Target and SuperTarget stores across North America, as well as an online business at Target.com. Target and its larger grocery-carrying incarnation, SuperTarget, have carved out a niche by offering more upscale, trend-driven merchandise than rivals Wal-Mart and Kmart. Target also issues its proprietary Target credit card, good only at Target. The company is growing its grocery business, aggressively remodeling and expanding stores, and entered the Canadian market in 2013; however, it has struggled there and endured a high-profile data breach in 2013. 

Target Market
"Balance, that with an unwavering focus of delighting our guests. Make their lives easier and their communities stronger. Create an unforgettable shopping experience". This is the company's motto towards its customers. Their target customer is an educated female with an average income of $60,000. The buying behavior is shown below in the chart.

Retail Offerings
Target Stores - Target is a chain of discount stores that are about 95,000 to 135,000 square feet (8,800 to 12,500 m2) and carry hardlines, softlines (clothing), and a limited amount of groceries, mostly non-perishable. Specifically, Target stores carry clothing, shoes, jewelry, health and beauty products, electronics, compact discs, DVDs, bedding, kitchen supplies, sporting goods, toys, pet supplies, automotive supplies, and hardware supplies. They also carry seasonal merchandise such as patio furniture during the summer and Christmas and Hanukkah decorations during November and December. Many stores, depending upon location, may also have Target Optical, Target Clinic, and a portrait studio. Most new locations built after 2004 include Target Photo, Target Pharmacy, Starbucks Coffee, Jamba Juice, and/or a Pizza Hut Express standard in addition to "Target Café"....

References: Anon., 2012. Target Corporation. [Online]
Available at: http://en.wikipedia.org/wiki/Target_Corporation
Anon., 2013. TARGET : Expect More, Pay Less. [Online]
Available at: http://www.target.com/
Anon., 2013. TARGET CORPORATION Competition. [Online]
Available at: http://www.hoovers.com/company-information/cs/competition.Target_Corporation.d874c3aa052df19e.html
Raheja, N., 2013. Target : The Best Discount Store. [Online]
Available at: http://seekingalpha.com/article/1492022-target-the-best-discount-store
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